Ideology and Gossip Girl

The concept of ideology helps me understand the show gossip girl because it explains the thought process behind the costume design.

Ideology is the worldview of the ideal way or form of society. The aims and ideas that direct one's actions is the basis of the concept of ideology. It is the system of meaning behind how the world works and it's belief system. The reason behind how the media portrays people and thing in a particular way is due to this concept. In other words, it is the concept of what the world deems to be important.

http://www.youtube.com/watch?v=T6zFZjiC48o
The characters in Gossip Girl are always so ornately adorned in every situation, whether they are just going to get coffee with friends or even simply walking around the streets. The ideology behind the Gossip Girl costume design is that the world has very materialistic values. In this clip previewing the upcoming season, one can see their "every day clothing" is really very elaborate and not realistic. Understanding the concept of ideology helped me discover that the characters are always dressed their finest in the most prestigious designer clothes to cater to the worldview that material things are of the utmost importance.